World Class Performance Sports Platform
The competitive strengths that have driven Bauer Performance Sports' success in the ice hockey equipment market are core elements of what we believe is a world-class performance sports products platform. This platform is a significant competitive advantage and consists of four key elements: strong, authentic brands, deep consumer insights, world-class R&D and strong intellectual property.
The platform is supported by a passionate and dynamic team that has identified and integrated complementary brands and technology assets that have accelerated market share growth and improved margins.
We believe we can successfully apply this platform to other performance sports and markets.
Research and Development
We constantly strive to improve product performance and reduce costs through our commitment to innovation across all product categories. Our five-year innovation cycle begins with product concepts and valuable consumer insights. The company's passionate and committed team of designers, engineers and technicians work closely with scientific and research partners to create innovative, top-quality equipment that is trusted by players of all skill levels.
In order to protect our innovations, we have a substantial library of intellectual property assets, including over 600 global patents and trademarks, which provide a strategic competitive advantage.
Bauer Performance Sports utilizes a variety of strategic partnerships which enhance R&D activities, including a long-standing, exclusive research program with McGill University in conjunction with the Natural Science and Engineering Research Council of Canada.
Our objective is to improve player performance and safety at all levels of play through equipment and apparel innovation.
Bauer Performance Sports designs, manufactures and markets performance sports equipment and related apparel under the BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names. We have the most recognized and strongest brand in the ice hockey equipment industry, and hold the number one market share in both ice and roller hockey equipment industries. Ice hockey equipment is the cornerstone of our world-class performance sports platform, which we have repeatedly used to grow our business into new performance equipment and apparel categories and sports markets.
Our products are available in over 45 countries through a network of more than 3,700 distributors. The Company has strong associations with many of the world's premier hockey, lacrosse, baseball and softball organizations, including the NHL, CHL, Hockey Canada, USA Hockey, IIHF, NCAA, Ivy League, Big East Conference, US Lacrosse, International Lacrosse Federation, USSSA, ASA, NPF, NSA Canada, Softball USA, Softball Canada, USA Baseball, ISA and ISF.
Bauer Hockey is the world's leading designer, developer, manufacturer and marketer of ice hockey equipment. Founded in Kitchener, Ontario in 1927, the Company developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop the most innovative products in the industry.
Mission Roller Hockey designs, manufactures and markets innovative skates, gloves, pants, and other gear created specifically for the roller hockey player. Mission's focus on innovation, combined with an unparalleled commitment to sponsoring players, teams and tournaments, drives the Mission brand.
Maverik Lacrosse manufactures products designed and developed by the world's top lacrosse players for lacrosse players. Team Maverik creates, tests and develops innovative products that deliver performance exceeding the professional benchmarks of its founders.
Cascade Helmets is the leading designer, developer, manufacturer and marketer of lacrosse helmets and eyewear in North America, and is a leading and well-recognized brand in the broader lacrosse equipment industry. Cascade designs and manufactures all of its products at its operations in Liverpool, NY, which allows it to provide 48-hour turnaround time for custom helmet orders and over 750,000 different color combinations.
Inaria designs and manufactures a full-line of team sports and active apparel,including pro-style jerseys, practice jerseys, socks, warm-up suits and training apparel. The Company offers full finishing, embellishment and unique customization services at its Canadian headquarters facility. By providing superior quality, value and quick turnaround time, Inaria's goal is to continue to develop strong relationships with its customers and loyal sports enthusiasts.
Combat is a leading developer, designer and manufacturer of composite products in baseball and softball. Led by a world-class team of engineers, the Company has a diverse portfolio of intellectual property that has been advancing athletes' performance on the field since 1994. Combat's innovative products are in use at the grassroots level to the elite professional ranks worldwide.